Charli XCX continues to dominate 2024 with yet another iconic moment—a surprise pop-up concert in Times Square, New York City, on November 18. The unexpected performance, branded as part of an H&M & New York City Secret Event, further solidifies her reputation as one of pop music’s most innovative artists.
A Secret Unveiled
The event was teased just 30 minutes prior through H&M’s social media channels, creating a buzz among fans and onlookers. The post promised Charli XCX would “make history in Times Square wearing the H&M Holiday Collection”. The performance served as a continuation of her partnership with H&M, which began with the A/W 2024 Campaign launch in August and included a London showcase in September.
Electrifying Performance
Taking the stage in the heart of Times Square, Charli XCX delivered a high-energy, five-song set clad in the H&M Holiday Collection. Tracks from her critically acclaimed sixth album, Brat, dominated the setlist, including:
- Album singles: “360”, “Von Dutch”, and the viral smash “Apple”.
- Remixes of fan favorites: “365” (opening track) and “Guess” (closing track).
Fans gathered en masse in Times Square, captivated by the unannounced performance and the larger-than-life energy of one of pop’s boldest stars.
The Year of Brat
Charli XCX’s sixth studio album, Brat, released in June, has been a cultural and commercial triumph. Peaking at No. 3 on the Billboard 200 and claiming the top spot on the Top Dance/Electronic Albums chart, the record has become a staple of 2024’s music landscape. Songs from the album have permeated social media, especially TikTok, while the project garnered critical acclaim and earned Charli her first Grammy nomination for Album of the Year.
SNL and Beyond
Just two days before the pop-up show, Charli XCX made her third appearance on Saturday Night Live (November 16), performing double-duty as both host and musical guest for the first time. She delivered standout renditions of Brat tracks “360” and “Sympathy Is a Knife”, earning praise for her charisma and stage presence.
A Partnership That Shines
This latest collaboration with H&M showcases Charli XCX’s ability to blend music, fashion, and performance into unforgettable cultural moments. Her performance in Times Square highlights her skill at creating buzzworthy experiences while further expanding her reach in both music and fashion.
Charli XCX: Pop Icon in the Making
From surprise pop-up shows to Grammy nods, Charli XCX is undeniably at the peak of her career, redefining what it means to be a pop star in 2024. With Brat continuing to influence music and culture, and her innovative collaborations pushing boundaries, Charli XCX is cementing her status as a defining artist of her generation.
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